I’ve hurled myself headfirst into one of the most ridiculous situations I’ve ever been in. I am now attending a 3-month, intensive, full-time Visual Design course. I knew it was going to be a big shift for me, but I wasn’t expecting it to approach the levels of preposterous.
On Day 1, it became very apparent that I was THE throbbing sore thumb of the class. Out of a class of 47, I am one of the few who’s had almost 2 decades of work experience. Most of my classmates have barely had 2 decades of LIFE! More saliently, I am the solitary left brain among a sea of rights. My classmates are all vibrant creatives — furniture makers, fine arts graduates, UX designers, DJs, art directors, architects. I’m the sensible financier. They think in shapes and colors; I spout out numbers (and some words). They Photoshop; I Excel.
A Quick Share of Week 1
Designers are tasked to solve vague client problems. Such as “I want a classic logo”. Ummm… what does that mean? How does one define ‘classic’? Is it Apple classic? Or Kellogg’s cereal classic? The client is likely going to be uncertain on how to answer that himself. It is the job of the designer to determine that.
Solving such obscure problems is much like finding our way out of a dark forest. We take small incremental steps forward and feel our way through. We discover. In design, this is called Prototyping and Testing.
Prototyping. In this phase, the designer roughly sketches out various options (key word being rough). In class, we are normally given 20 minutes to produce 20 sketches. “Don’t be too precious,” they remind us when we focus too much on one particular design. The key is to quickly come up with a variety of solutions to test.
Testing. The designer then chooses 3 best designs and solicits feedback on them. The client points out the elements that are or aren’t working for him. The designer goes back and refines her idea, then seeks more feedback.
This process of sketching and feedback is incremental and iterative until an optimal solution is found.
Designing our Lives
This design process can be applied to any problem that has no clear answer, or that has a multitude of possible answers. The guys at Stanford’s Life Design Lab teach how to apply the principles when we hit upon the quintessential question, “What do I do with my life now?” This question is the proverbial dark forest. As prescribed, we take small steps and feel; prototype and test. So, for example, if I think I might want to open up a restaurant, I shouldn’t go full-throttle into establishing one immediately. That would be “too precious” – too much investment of time and money on something I am not sure is right for me. I might end up hating it, but will be in too deep to have the flexibility to backtrack. So I dip my toe in by perhaps first working in a restaurant, or talking to restaurant owners, or doing weekend catering. And I reflect and consider before I dive.
This design course is my weekend catering. It’s a prototype of my long-standing unexplored interest in visual design. It is short and rough. I don’t yet know where this will take me. So far, I’ve had my ego crushed and my mind expanded. It is a lot of hard work and yet I’m having the time of my life. So the jury is still out on what happens from here. I may realize that I may not have the skill nor the interest to ever decipher Helvetica Neue from Gotham fonts. Or, I may realize that I do, in fact, have a hibernating baby bear of a right brain. I will discover soon enough. After all, that is the point of this spectacular absurdity.